Strategic Sustainability: Exploring the Impact of Technological Inclusion of AI in Pakistani Health Care Exploring Artificial Intelligence as an Innovative Technological Tool

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Syed Ali Raza Hamid
Babar Sultan
Farooq Ahmad


Artificial intelligence (AI) is a practical strategic instrument for addressing human well-being and socio-economic development issues. This study makes use of NVivo to perform qualitative data analysis. The interviews lasted for around half an hour and consisted of both individual and group discussions with the participants. According to the findings of this study, the implementation of artificial intelligence in medical settings can now be divided into a few distinct phases. It has been found that there are four key variables that are linked to sustainability in healthcare companies. Factors to consider include sustainable process innovation, operational ability, sustainable resource upscaling, and awareness of sustainable resources. Recent development includes AI in medical treatment in Pakistan, magnetic resonance imaging (MRI), x-rays, data inventories, artificial intelligence (AI) systems, and robotics.

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How to Cite
Raza Hamid, S. A. ., Sultan, B. ., & Ahmad, F. (2023). Strategic Sustainability: Exploring the Impact of Technological Inclusion of AI in Pakistani Health Care : Exploring Artificial Intelligence as an Innovative Technological Tool. Journal of Workplace Behavior, 4(2), 117–133. Retrieved from
Author Biographies

Syed Ali Raza Hamid, Hamdard University Islamabad

Dr Ali’s research primarily comprises Social Marketing with special focus on Branding of Social Services and Attitude Formation for Social Good. Besides he has profound interest in Sustainable Marketing, and Consumer Psychology.

He holds a PhD in Management Sciences with specialization in Marketing. To his credit, there are many empirical and conceptual research articles published in reputed peer reviewed journals. He has participated in research conferences and attended many training programs. He has travelled to Europe, Australia & New Zealand, UAE and many Asian countries for research and learning.

 In addition to academia, Dr. Ali has worked in a few development projects locally and internationally. One of such consultancy works was the commercialization of underground tunnel system in Istanbul, Turkey. Other project works were in the fields of telecommunication, pharmaceutical and media industries.

Babar Sultan, Program Officer, The Commission on Science and Technology for Sustainable Development in the South (COMSATS) Islamabad

Babar is presently working with Comsats Secretariat as Project Officer. He has extensve experience of managing various projects on behalf of Comsats. He has conducted many foreign visits to represent Comsats. He has MS in Management Science and has keen interest in research and development.

Farooq Ahmad, Fatimah Jinnah Women University Rawalpindi

Farooq holds a doctoral degree in management science. He has more than 22 years of experience in academia, research, training, advocacy, brand communication, social marketing and health communication. Dr. Farooq is currently serving at Fatima Jinnah Women University, Rawalpindi, Pakistan as an Associate Professor/ Chairperson at department of business administration. Previously he has served at the University of Okara and SZABIST as Assistant Professor. Before joining academia he served in two leading international organization i.e. Population Council, an international research and advocacy forum, for more than five years, and also served Spectrum Young | Rubicam Y&R, globally renowned brand communication company,   for more than eleven years. He has published his research work in globally renowned journals among them are  Project Management Journal, Review of Managerial Sciences, the International Journal of Management Education, Transport Policy. Dr. Farooq has presented his research work at international forums arranged by leading universities like Johns Hopkins University, USA, and INED in Paris, France.